BRAND IDENTITY & WEBSITE DESIGN

The On-Boarding phase is essentially the “adulting” phase of any design project. It’s where we handle all the paperwork, timelines, and other details before we can move on to the fun part: the Discovery phase.

The Discovery phase is the backbone of the brand identity design process. We can’t design a logo and define the look and feel of your brand without first creating a road map.

For Brand Identity and Web Design projects we break our Discovery phase into two parts, Brand Discovery and Web Discovery. This makes the entire process less overwhelming and keeps our project moving forwards.

I’ll provide you with our Brand Discovery Guide, which will help you articulate and define the unique attributes of your business—your mission, capabilities, ideal clients, and where you want to take your brand in the future. We’ll also share a collaborative mood board on Pinterest where we can both share visual inspiration for your brand.

Once the Brand Discovery Guide is completed, I'll move on to the Design phase, and you'll continue on to our Web Discovery.

For Brand Identity and Web Design projects we break our Discovery phase into two parts, Brand Discovery and Web Discovery. This makes the entire process less overwhelming and helps streamline our process.

The Web Discovery phase is the second part of the Discovery Phase, which occurs simultaneously with the Brand Design. 

I'll provide you with our Web Discovery Guide, which will help you define your specific website needs! At the end of this phase you'll hand off your completed Web Discovery Guide and as well as all the copy for your website, and we'll schedule a quick phone call, if needed, to review everything together before jumping into the design of your website.

This is where we bring your brand to life! I’ll get busy brainstorming and sketching unique concepts based on our research in the Discovery phase. Once I’ve come up with a few options I think you’ll love, we’ll schedule a time to review together. After you’ve had sometime to consider the options and provide feedback, we’ll refine the options if needed.

We’ll wrap up our Brand Design phase by laying out any additional collateral that’s within the scope of the project.

I'll jump into designing your website based on the information and strategy you and I have discussed.

To make sure everything meets your vision, we'll have a quick check-in to look over the homepage and 1 or 2 of the internal pages before moving on to the other pages of your website.

We'll wrap up this phase with another review before Launching your new site!

We’ll wrap up our project by creating a Brand Style Guide, which incorporates the branding elements from your website as well, making it easy for you to stay on brand in the future! 

From there we'll launch your new site and handle any integrations for newsletters, contact forms, and Google Analytics. 

Once everything is complete, prepare all the branding elements you'll need going forward and will provide a link to an organized online folder where you can download everything!